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“Content is King” has become the overriding theme you hear about no matter the source. If your content stinks, your readers won’t come back. They won’t “digg” you nor will they trackback to your blog. I’m no expert, so I spend a little time each week educating myself on what’s working and what isn’t.
I came across a couple blog posts containing some of the most important aspects of driving traffic to your blog. It wasn’t by accident though. It was because a friend of mine, Ryan Healy, mentions one of them on Friday. His article can be found here.
When someone claims to have written the Ultimate Guide to anything, I immediately become skeptical. In Andy Hagans’ case though it’s true. He’s written a succinct no-fluff article on how to get backlinks and SEO exposure.
The most common thing I hear about link baiting is that it’s hard. “How the heck can I link bait on my industrial water pump site?”
Stop. Complaining. Start. Thinking. Anything can be link baited. Sell a special kind of Dacron pillow? Maybe you need to write “101 Secrets to Sleeping Revealed.” Or maybe your site is a thin affiliate page that simply generates mortgage leads? How about “How to: Flip Houses in a Hot Real Estate Market.”
The point is that your topic has a link bait piece (or a dozen of them) waiting to be written.
I couldn’t agree more. A little creativity and you’re on your way.
Andy’s best piece of advice relates to the title of your post. Again, I agree with him totally. It’s not always easy to come up with a good title though. He links to another site specific to writing a good title.
Brian Clark does a great job of giving us some good starter headlines for blog posts. He admits these headlines won’t work so well if you are writing to the Internet Marketing crowd but they should work well to other audiences.
I highly recommend you subscibe to the RSS feeds on three of these blogs.
Ryan Healy: http://www.ryanhealy.com/
Brian Clark’s CopyBlogger: http://www.copyblogger.com/
Andy Hagans’ Tropical SEO: http://tropicalseo.com/
Keep in mind this really only touches the surface of SEO. However, by doing these things on your blog, you’ll be far ahead of anyone who doesn’t do anything. I’ll be getting back to this subject because I think it’s such an important one. Not only that, it’s a vast topic that simply can’t be covered in one short article.